Deadcowboys1:
While on the subject of Halifax, they are an example of how not to do it. It appears that when the club wanted to rejuvenate itself prior to summer rugby, despite the fans preferring Halifax Bombers (one of my favourite airfix kits back in the day), the CEO decided his idea was better & the Blue Sox were formed. Then they went back to Halifax & now Panthers.
Like most, i've always known them as "Fax" so before Gazza gets carried away, he needs to think on.
Blue Sox was the low point of the whole let’s rename teams phase. Panthers is fine, if bizarre. Lets them have a decent logo and mascot and more traditional fans can simply ignore. Has it raised profile etc? Who knows.