Quote Joff="Joff"Its not entirely about subs, its about ad revenue from companies targeting a wider demigraphic than the traditional supporter who spends his quids on bingo and in the local Pound shop.
We need to attract the affluent, the ethnic minorities, women and children because the said traditional supporter won't be around forever.....'"
Presumably we only want to attract affluent women who will have affluent kids? And as for ethnic minorities, according to the 2011 census 5 percent of the UK population are from. India, Pakistan and Bangladesh. How do you suggest we involve them in the game? Sell the concept of Toronto or New York? Set up a team in New Delhi or Karachi? Bribe them to play the game?
Looking for real and actionable suggestions and not just the usual vague generalities.